This week I'd like to give a brief overview of exactly what I've been working on for the past month, since I've mentioned Zeitgeist in previous posts but not had the chance to explain in detail.
Zeitgeist is one of Google's biggest events, held each year in the US and in Europe with keynote speakers and panels over a two-day time period. The term Zeitgiest is outlined as "the defining spirit or mood of a particular period of history as shown by the ideas and beliefs of the time". As such, 'Google invites you to hear perspectives on global issues from the leading thinkers of our time - from business leaders to statespeople, renowned writers and bloggers, professors and publishers, inventors and humanitarians, activists and musicians. Explore the ideas and phenomena that affect our social, economic, political and cultural surroundings. Learn from leading innovators and discuss topics that influence the global economy, creativity, digital technology, leadership and human rights. Join the debate, contemplate the views which shape our world, and most importantly, be part of the Zeitgeist.'
The sheer scale of this event is enormous, with everything from production to speaker management taking nearly an entire year's worth of planning and execution. I have been working on speaker research for each panel discussion for briefing calls with the moderators. For example, finding that the two people on the Branding Panel are known for their digitally savvy marketing campaigns and suggesting some questions on that topic. I have also organized the on-site briefing documents for each speaker and the on-site speaker management schedule, which I will help to implement with my team making sure each speaker is prepped, mic'd and que'd promptly.
Although I've only come on to the project in the final stages, the team has been very inclusive and have given me real, tangible projects to contribute to the overall event which takes place next week.
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